In this paper, we look at the effect gambled price promotions have on customer satisfaction and word-of-mouth intentions.
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If you are interested in my interview to the school periodical, please follow the link below.
Karl Akbari, Germany, Assistant Professor at Taiwan Tech School of Management - National Taiwan University of Science and Technology
You can also find a report on a recent event here:
Taiwan Tech students share perspectives on war in Ukraine - National Taiwan University of Science and Technology
After working on this project for many years, my note on the Pay-as-you-wish model has been published in Marketing Science.
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